Brand naming principles and practice
C'mon. “Curbside Consultation of the Colon” was completely robbed. It should have won on alliteration alone.
Here's a link to a follow-up article about odd titles from The Book Seller: http://www.thebookseller.com/in-depth/feature/78027-an-odd-question.htmlIt includes many odd titles not cited in the original article, including The Joy of Chickens.Enjoy.
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