It's OK, but it's no "Reusing Old Graves"
Curious article about the Oddest Book Title of the Year Award.
Press
- The whisky toasting the demise of Lehman Brothers bank (BBC)
- Mavericks adds music to the mix (Half Moon Bay Review)
- What to Name the Baby? (Industry Standard)
- Anatomy of a name change (Bankrate)
- Companies resurrect abandoned names, ditch ".com" (CNET)
- When Dot-com Becomes Dot-yawn (Electronic News)
- Name Game Is Serious Business for Corporate America (LA Times)
- For Companies, The Right Name Means a Lot (ABC News)
- The Rebranding of Arthur Andersen (Destination CRM)
- IBM kisses Monday brand goodbye (Reuters)
- Start-Ups Spend Time, Money In Search of the Perfect Name (Wall Street Journal)
- Companies bet big on name game (B to B)
- Silly Names Get Serious Attention (Brandweek)
- What's in a Name? (Search CIO)
- The names of pills matter (The Economist)
- How to name a startup (Eurowards)
- Few New Names (inc.)
- Time Warner, Broadwing, Change Names After Billions in Losses (Bloomberg)
- A Great City Forced to Eat Crow (San Francisco Chronicle)
- New tech-firm names: odyssey of oddity (Washington Post)
- Playing the name game (Indianapolis Business Journal)
- What's in a Name? (Inc.)
- Lost in Translation (Business 2.0)
- TiVo battles misconceptions about new offering for advertisers (PR Week)
- Name Change at Hershey (Prepared Foods)
- The Name Game (Canadian Business Journal)
- Airport Names Getting Revised (LA Times)
- Marine World's out -- Discovery Kingdom's In (San Francisco Chronicle)
- Is the Federated name a thing of the past? (DM News)
- What's in a Name? (Business Week)
- How do you tell a web name from a typo? (Business Week)
- In drug-name game, every letter sends a message (AP)
- Takeshi Mitarai's Camera Shot (Investors Business Daily)
- Drug Makers Make Name Games Big Business (Forbes)
- A Weird Science Used in Naming Drugs (Chicago Tribune)
- Name that Drug! (Hightower Report on KPIG radio)
- Are the Olympics Worth It? (Portfolio)
